Business Design & Validation

Design businesses that customers care about

Are you seeking fresh ideas for products, services or brands? Do you have a business concept that needs testing and refining in the real world?

As leading experts in business innovation consulting, we help you identify opportunities, craft new offerings and test them in the market before scaling up. Innovation begins by uncovering genuine needs that your company is uniquely positioned to address. Our solutions not only add value for your customers but also contribute to your bottom line.

Our approach involves rigorous testing and iterative refinement through experimentation sprints. Because as Steve Blank, pioneer of the Lean Startup movement, wisely said, “No plan survives the first contact with customers.” So let’s make sure you’re properly armed for challenges that lie ahead.

Our process includes

Opportunity Discovery

We keep it practical, considering both external factors like your customers’ needs, trends and competitors, as well as internal aspects such as strategic fit, competitive advantages and budget. This ensures our solutions not only survive the market but also grow within your organization

Leverage methods such as innovation discovery, design research, opportunity identification and opportunity mapping, as well as user journey analysis to identify unmet needs and potential opportunities.

Business design

Generate innovative ideas for products, services and business models that resonate with your target audience and capture value.

Develop concrete concepts using methods like business model innovation and a business model canvas, ensuring alignment with your corporate strategy and facilitating your business transformation.

Business validation

Test the viability of your ideas and prototypes in the real marketplace to validate assumptions.

Employ techniques such as idea validation, proof of concept, digital prototyping, lean startup validation and market feasibility analysis to ensure that your concepts are ready for scaling.