From innovation discovery to business transformation

At NOBA, we believe innovation isn’t just about ideas; it’s about turning them into reality. Wherever your finish line may be, we roll up our sleeves and help get you there, even if it means getting our hands a little dirty along the way.

Whether you’re dreaming up new products, services or business models, or seeking fresh growth strategies, we’ve got the expertise and dedication to help you throughout your business innovation process.

While others may stop at design thinking and business opportunities, we go the extra mile. We’re here to support teams, big and small, with solutions that not only cover service design and business strategy but also extend to execution, performance management and education.


How we work?

We keep it practical, considering both external factors like your customers’ needs, trends and competitors, as well as internal aspects such as strategic fit, competitive advantages and budget. This ensures our solutions not only survive the market but also grow within your organization.

We design through Business Prototyping and in-market experimentation, gathering real customer metrics and insights to de-risk investment decisions — a methodology harvested from leading startups and top innovators that leans on these three maxims.


We don’t just scratch the surface; we go deep to grasp your needs and goals and turn them inside out. Every solution we craft is tailor-made to capture value specifically for you.


We’re not afraid to venture into the unknown. We thrive on the thrill of discovery with our prototypes and experiments — and we’ll keep iterating until we find what clicks best for you.


We’re here to guide you with insights that count. Because in the real world, decisions matter. We help you to minimize risks so you can seize opportunities with maximum confidence.

Our Services

We delve deep to understand your needs and goals, creating custom solutions to uniquely add value for you.

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If you're looking for support in designing new products, services, or business models, reach out to If you are looking for the next step in your career, drop us a line at For any other inquiries, or to say hello, fill this form and will get back to you asap!

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Get in touch!

Give us a little bit of information about your project and we will contact you soon with a tailored test plan for you!

*inNOBAtors: Our most precious asset, a highly qualified pool of early-adopters; non-incentivised, ready to give their opinion and eager to try innovative products.

Get in touch!

Give us a little bit of information about your project and we will contact you soon with a tailored test plan for you!