Decide faster and better
Answer key questions about a product or service in four weeks. Put your new concept to test in the real market, validate your hypothesis and get critical data.
A methodology harvested from startups to obtain real data and to help companies make better decisions on new products and services.
Test in real market context before moving up a gear
Reliable data to make strategic decisions
No bias from decisions made in panels
No incentives provided to consumers
Test without risking your brand reputation
Target different geographies and audiences
Speed to data and answers
1st week
2nd week
3rd week
4th week
Definition
Design
Campaign
Results
A Sonar measures desirability and gathers early adopters by using a prototyping technique usually known as “Fake door” or “Smoke test”.
We can help your business make data-based decisions
We develop preliminary sample businesses to test concepts and quickly transform them into efficient, ready-for-market ventures.
By drawing upon the best of what we’ve learned from working with lean startups, agile methods and rapid prototyping, we’ve developed an efficient approach that jives seamlessly with your team’s workflow.
It’s a structured phase-gate process that generates real market metrics to accelerate innovation and make informed decisions every step of the way.
Answer key questions about a product or service in a matter of days. Put your new concept to test in the real market, validate your hypothesis and get critical data.
Initial level of interest
Early launch markets
Features & SKUs
Customer insights
Pricing
Storytelling
& others