Business Prototyping Benchmark Report 2022


Excited to share with you the latest Business Prototyping Benchmark report from NOBA!

“Men lie, women lie, numbers don’t.” – Jay Z, “Reminder”

Digital marketing is a highly dynamic and versatile medium in which many entrepreneurs and innovative companies test their luck with new ideas. However, how do we know if our new business resonates with potential users and/or consumers? How can we know if we are performing above or below other similar innovative projects in our field?

Most benchmarks available online reflect campaigns with well-known brands, investing large amounts of resources, and continuous optimization. However, most new businesses are trying out engaging new solutions with a fraction of the media investment.

This report looks to offer new entrepreneurs and innovative businesses a reference point to tell them if they are on the right path. We hope it serves as a first Lighthouse when embarking on your journey to create products and services consumers care about.

Use it wisely.

Yours Truly, The NOBA Team

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