Which one is true?

We understand the challenges internal design teams face in striving to be self-sufficient but sometimes need external support to take on more projects effectively to accelerate their progress.

That's where NOBA Lab comes in.

Test ideas without risking your brand's reputation

We’ve got you covered. Quickly build and test hypotheses, prototype ideas, and validate them on the actual market without using your brand name—no more waiting for internal approvals or worrying about potential setbacks.

Say goodbye to guesswork and uncertainty

We seamlessly link qualitative and quantitative research methods to support data-driven decisions. We help you deep into the minds of your users, outsmart your competitors, and revolutionise your internal ecosystem.

Witness your team's potential skyrocket

Whether you need specialised skills or additional capacity, access our diverse pool of restless researchers, immersive experience designers, agile prototyping experts and sharp performance analysts to support your internal design and innovation processes.

Here's why you need to join forces with the team of NOBA Lab.

That's where NOBA Lab comes in.

Say goodbye to guesswork and uncertainty

We seamlessly link qualitative and quantitative research methods to support data-driven decisions. We help you deep into the minds of your users, outsmart your competitors, and revolutionise your internal ecosystem.

We won’t let the research findings sit on your shelf

With our unparalleled business prototyping expertise, we swiftly transform ideas into thriving real-life businesses. Benefit from our result-oriented approach that ensures that the right idea/ your vision becomes a reality.

Test ideas while protecting your brand's reputation

Time is of the essence, and we understand the hurdles of internal approval processes. We enable you to quickly prototype, test and validate ideas in a real market context without the burden of the brand name. 

Use a knowledge galaxy for future decisions

Imagine having an easy-to-use insight bank available anytime to support future decision-making processes. Save time using the knowledge of previous projects instead of starting from scratch again.

We don't just work for you; we work with you

Our team excels at establishing strong connections with internal teams and speaking the language of management. With NOBA Lab, you’ll feel like we’re an extension of your team.

We have different type of solution packages for your current challenges

Fix

Your current product or service is working, but not well enough.

We help you to understand what impacts the critical metrics and help you to create a coherent and reliable customer experience.

Enter

Validate your concept or product idea.

When you spot an opportunity to disrupt your industry with a new product or service, you need an experienced business design team to test your ideas.

Reimagine

Let’s identify new opportunities based on the trends.

When you need to think differently to stay ahead, but you’re unsure how to differentiate, we help you to understand the trends…

Pad Thai

Mix and match our expertise with your current challenges.

Use our modular research & design process to create a solution package tailored to your specific needs.

Get in touch!

Give us a little bit of information about your project and we will contact you soon with a tailored test plan for you!

*inNOBAtors: Our most precious asset, a highly qualified pool of early-adopters; non-incentivised, ready to give their opinion and eager to try innovative products.

Get in touch!

Give us a little bit of information about your project and we will contact you soon with a tailored test plan for you!