A methodology harvested from startups to obtain real data and to help companies make better decisions on new products and services.
We can help your business make data-based decisions
We develop preliminary sample businesses to test concepts and quickly transform them into efficient, ready-for-market ventures.
By drawing upon the best of what we’ve learned from working with lean startups, agile methods and rapid prototyping, we’ve developed an efficient approach that jives seamlessly with your team’s workflow.
It’s a structured phase-gate process that generates real market metrics to accelerate innovation and make informed decisions every step of the way.
Decide faster and better
VALUE PROPOSITION
INICIAL LEVEL OF INTEREST
EARLY LAUNCH MARKETS
FEATURES & SKUS
COSTUMER
PRICING
STORYTELLING
& OTHERS
Test in real market context before moving up a gear
Reliable data to make strategic decisions
No bias from decisions made in panels
No incentives provided to consumers
Possibility to reach a wide audience
Possibility to target different geographies
Speed to data and answers